Use this URL tagging application to track all all of your internet marketing campaigns efficiently within Google Analytics.

How it works: This form takes your web page and adds Google Analytics specific parameters to the end of it. These parameters do not affect your webpage, they are passive parameters. They are standard to only Google Analytics, so you will need ot make sure Google Analytics is installed properly on your landing page. Even if Google is not installed the parameters will not affect you page performance.

Best Practice for Tagging

Tag all of your ads, images, flash, or text-based. Track them all. From a campaing tracking perspective this gives you insigths on which ads are really performaing well. The more you track the more granular your insights will be!

Step 1 // Enter the landing page URL for your campaign.

Landing Page URL:

Where are you sending your traffic? e.g.

Step 2 // Enter Campaing Source

This is what gets tracked in Google Analytics, under the campaign dimension.

Campaign Source

Where are you running ads? Facebook, google, yahoo, newsletter_weekly_007

Step 3 // Enter Campaign Medium

Campaign Medium

What marketing medium are you using? Social, ppc, banner, or email

Step 4 // Enter Campaign Name

Campaign Name

What is the campaign name? Using product and promo code, or value added proposition is a good standard

Step 5 // Optional Detailed Parameters

Campaign Term

What are your high level targetting strategy? keywords or demographic are good examaples

Campaign Content

What do you want to name your ad? skyscraper_pos_a – Tip: differentiate on size or placement

* Required Fields. You must enter your URL, Campaign Source, Campaign Medium, and Campaign Name.

Step 6 // Click Generate URL or make corrections