Ken Pendergast » SERP

Search Engine Schemas

Ken Pendergast — Wed, 08 Jun 2011 17:51:57 +0000

The world of search engine optimization has been a constant time consuming battle of keeping up-to-date with search engine indexing technologies and methodologies. I was very pleased to hear the big 3; Google, Bing, and Yahoo have teamed up to create a standardized way for their engines to understand our most complicated content. Schemas.org is [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

Google Adwords Quality Score

Ken Pendergast — Mon, 13 Jul 2009 14:44:50 +0000

The infamous Google Quality Score that can help you improve your campaigns in Adwords forcefully if your not running optimized campaigns.

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

3 Major Tools Every Website Owner Should Use

Ken Pendergast — Fri, 26 Jun 2009 20:39:00 +0000

Every website owner usually has a lot on his mind about how he can grow his site and get new visitors daily. The thousands of dollars spent yearly or monthly on advertising and marketing your site. To be stuck in a plateau of small daily traffic and low conversions. When the whole time there was a small problem and you had no idea since everything looks good on the outside. Do you want to know why Google Still doesn’t give you the love and respect you deserve? Just how many people in the social online world are showing interest in you?

These 3 tools I am going to point out will make your life easier and make your site more effective. Best of all they are free.

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

Over Optimization, Too Much SEO

Ken Pendergast — Thu, 25 Jun 2009 07:44:17 +0000

Are you worried you do so much SEO you could have a over optimization penalty from Google, MSN, or Yahoo? I just watched a video of Matt Cutts giving a brief answer to the question “Is over optimization bad for a website”. He answered the question very straight forward. Google does not penalize for doing [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

Why Does My Competitor’s Website Rank Higher?

Ken Pendergast — Thu, 26 Mar 2009 05:51:48 +0000

Websites are indexed by web bots, the information gets sent back to the company where powerful indexing algorithms are running to rank your site amongst the trillion other sites. For a quick overview I am going to show you some of the main factors of how and why you get ranked.

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization