Ken Pendergast » Search Engine Optimization

5 Ways to Boost Your WordPress with Little Effort

Ken Pendergast — Fri, 11 Nov 2011 21:50:34 +0000

Out of the box WordPress runs and loads fairly quickly for any visitor. What starts getting people in trouble are custom themes, plugins, and your content. Thankfully there are some great options that are available at minimal costs to improve your site. I like in expensive, it gets the job done services. I do not [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

Creating a Killer Competitive Content Strategy

Ken Pendergast — Mon, 25 Jul 2011 16:40:41 +0000

A content marketing program is one the best ways to attract new customers and nourish your current customers and their needs. A new content project will be as successful as your content strategy. This is when you start developing content that expands off the larger idea that enhances your brand story and engages your audience’s [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

Search Engine Schemas

Ken Pendergast — Wed, 08 Jun 2011 17:51:57 +0000

The world of search engine optimization has been a constant time consuming battle of keeping up-to-date with search engine indexing technologies and methodologies. I was very pleased to hear the big 3; Google, Bing, and Yahoo have teamed up to create a standardized way for their engines to understand our most complicated content. Schemas.org is [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

How to Find High Ranking Web Directories

Ken Pendergast — Thu, 27 Jan 2011 01:57:18 +0000

We can find lists all over the web of paid, free, and value-traded web directories. There are also services that will submit your site for you. However, you pay for what you get like anything else. What you really want to do is research your market segment for the right web directories. To research for web directories we are going to do some searching in Google, using advanced search operators. I have put together a query (what you put in the search box) list to help you build your web directory list for your market. Knowing the right web directories based on which Google thinks are the most important is the most important insight you can get from this process. So forget the lists of web directories, where going to where it matters most, in the SERP!

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

Google Indexing Flash Content

Ken Pendergast — Fri, 12 Nov 2010 18:29:08 +0000

Google has been continuously working with Adobe to better their indexing capabilities when it comes to Flash files. When it came to SEO most consultants would recommend staying away from Flash. I would recommend Flash but also include no script content. I have been telling people for a long time use SWFObject, everyone will be happy including Google. If you want to think like Google you need to develop sites with a web standards approach. The javascript method is very unobtrusive and lets people who do not have Flash to see the same content as the visitors with Flash. Googlebot does not have a flash player when it goes to your site, now it has 10.1 indexing capabilities.

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

SEO Website Analysis: A Starting Guide

Ken Pendergast — Mon, 20 Jul 2009 21:11:03 +0000

A standard SEO website analysis is going to consist of checking everything on your site to make sure it is search engine friendly and optimized. The analyst will run tools on your site to check internal links, links coming from other sites (backlinks), keywords, keyword metrics, code analysis, current indexed pages, and a whole lot more depending on the depth they want to report on.

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

Google Adwords Quality Score

Ken Pendergast — Mon, 13 Jul 2009 14:44:50 +0000

The infamous Google Quality Score that can help you improve your campaigns in Adwords forcefully if your not running optimized campaigns.

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

3 Major Tools Every Website Owner Should Use

Ken Pendergast — Fri, 26 Jun 2009 20:39:00 +0000

Every website owner usually has a lot on his mind about how he can grow his site and get new visitors daily. The thousands of dollars spent yearly or monthly on advertising and marketing your site. To be stuck in a plateau of small daily traffic and low conversions. When the whole time there was a small problem and you had no idea since everything looks good on the outside. Do you want to know why Google Still doesn’t give you the love and respect you deserve? Just how many people in the social online world are showing interest in you?

These 3 tools I am going to point out will make your life easier and make your site more effective. Best of all they are free.

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

Over Optimization, Too Much SEO

Ken Pendergast — Thu, 25 Jun 2009 07:44:17 +0000

Are you worried you do so much SEO you could have a over optimization penalty from Google, MSN, or Yahoo? I just watched a video of Matt Cutts giving a brief answer to the question “Is over optimization bad for a website”. He answered the question very straight forward. Google does not penalize for doing [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

Why Does My Competitor’s Website Rank Higher?

Ken Pendergast — Thu, 26 Mar 2009 05:51:48 +0000

Websites are indexed by web bots, the information gets sent back to the company where powerful indexing algorithms are running to rank your site amongst the trillion other sites. For a quick overview I am going to show you some of the main factors of how and why you get ranked.

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization