Ken Pendergast » PPC http://www.kenpendergast.com Data-Driven Marketing and Optimization Tue, 06 Dec 2011 03:41:23 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Relative Click-Through-Rate (CTR) http://www.kenpendergast.com/google/relative-click-through-rate-ctr?utm_source=rss&utm_medium=rss&utm_campaign=relative-click-through-rate-ctr http://www.kenpendergast.com/google/relative-click-through-rate-ctr#comments Tue, 31 May 2011 19:33:33 +0000 Ken Pendergast http://www.kenpendergast.com/?p=182 The competitive measurement metric for landing page quality and success Relative Click-Through-Rate (CTR) or (R-CTR) is a measurement of how your ads are performing on a display network in comparison to the other advertisers that are appearing on the same websites or targeted placements. The Relative CTR value is obtained by dividing your CTR by [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

]]> http://www.kenpendergast.com/google/relative-click-through-rate-ctr/feed/ 5 Google Adwords Quality Score http://www.kenpendergast.com/seo/serp/google-adwords-quality-score?utm_source=rss&utm_medium=rss&utm_campaign=google-adwords-quality-score http://www.kenpendergast.com/seo/serp/google-adwords-quality-score#comments Mon, 13 Jul 2009 14:44:50 +0000 Ken Pendergast http://www.kenpendergast.com/?p=78 The infamous Google Quality Score that can help you improve your campaigns in Adwords forcefully if your not running optimized campaigns.

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

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