Ken Pendergast » Search Engine Marketing

Creating a Killer Competitive Content Strategy

Ken Pendergast — Mon, 25 Jul 2011 16:40:41 +0000

A content marketing program is one the best ways to attract new customers and nourish your current customers and their needs. A new content project will be as successful as your content strategy. This is when you start developing content that expands off the larger idea that enhances your brand story and engages your audience’s [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

Relative Click-Through-Rate (CTR)

Ken Pendergast — Tue, 31 May 2011 19:33:33 +0000

The competitive measurement metric for landing page quality and success Relative Click-Through-Rate (CTR) or (R-CTR) is a measurement of how your ads are performing on a display network in comparison to the other advertisers that are appearing on the same websites or targeted placements. The Relative CTR value is obtained by dividing your CTR by [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

Google Adwords Quality Score

Ken Pendergast — Mon, 13 Jul 2009 14:44:50 +0000

The infamous Google Quality Score that can help you improve your campaigns in Adwords forcefully if your not running optimized campaigns.

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization