Creating a Killer Competitive Content Strategy
Content Optimzation, Marketing Strategy, Search Engine Marketing, Search Engine Optimization

Creating a Killer Competitive Content Strategy

Jul 25, 2011 | No Comments

A content marketing program is one the best ways to attract new customers and nourish your current customers and their needs. A new content project will be as successful as your content strategy. This is when you start developing content that expands off the larger idea that enhances your brand story and engages your audience’s [...]

Relative Click-Through-Rate (CTR)
Adwords, Google, PPC, Search Engine Marketing

Relative Click-Through-Rate (CTR)

May 31, 2011 | 5 Comments

The competitive measurement metric for landing page quality and success Relative Click-Through-Rate (CTR) or (R-CTR) is a measurement of how your ads are performing on a display network in comparison to the other advertisers that are appearing on the same websites or targeted placements. The Relative CTR value is obtained by dividing your CTR by [...]