Relative Click-Through-Rate (CTR)
Adwords, Google, PPC, Search Engine Marketing

Relative Click-Through-Rate (CTR)

May 31, 2011 | 5 Comments

The competitive measurement metric for landing page quality and success Relative Click-Through-Rate (CTR) or (R-CTR) is a measurement of how your ads are performing on a display network in comparison to the other advertisers that are appearing on the same websites or targeted placements. The Relative CTR value is obtained by dividing your CTR by [...]

Adwords, Google, Older Content, PPC, Search Engine Marketing, SERP

Google Adwords Quality Score

Jul 13, 2009 | No Comments

The infamous Google Quality Score that can help you improve your campaigns in Adwords forcefully if your not running optimized campaigns.