10 Google Analytics Reports You Need to Have
Analytics, Web Analytics

10 Google Analytics Reports You Need to Have

Jun 16, 2011 | 15 Comments

Google Analytics is a free solution but that doesn’t mean you cannot have great reports that speak the truth about your customers and your marketing portfolio. There are two buckets that makes Google Analytics a true enterprise solution: Custom Reports and Segmentation. I am highlighting the top 10 reports I find to be a must-have [...]

Relative Click-Through-Rate (CTR)
Adwords, Google, PPC, Search Engine Marketing

Relative Click-Through-Rate (CTR)

May 31, 2011 | 5 Comments

The competitive measurement metric for landing page quality and success Relative Click-Through-Rate (CTR) or (R-CTR) is a measurement of how your ads are performing on a display network in comparison to the other advertisers that are appearing on the same websites or targeted placements. The Relative CTR value is obtained by dividing your CTR by [...]