About Me

My name is Ken Pendergast
I am a SEO/SEM, Web Standards, Web Analytics, and Marketing Evangelist.

Basically I make websites better. I’ve been making websites since the late 90s. I started about 1997 making Tripod and Geocities websites for self interests and local bands. I registered Kenpendergast.com about 1999 and that’s where my journey began on the web.
Since 2005 I have focused heavily on making sites better through SEO and using Web Analytics. I have optimized sites to gain over 100 rankings for keywords in Google. I use a combination of web standards and standard SEO practices. I also spend time optimizing web marketing campaigns including PPC, CPA, and Geo Targeting.

I have a degree in Project Management; I have managed an assortment of web projects including: new websites, site redesigns, CMS implementations, SEO projects, and marketing. My experience from different aspects of the web development makes me a driven and focused resource for project management.

I served time in the U.S. Coast Guard, 4 years active duty in the military from 2001 to 05. I graduated boot camp 2 days before 9/11. While in the military I got to work on and create a few government sites. This introduced me to web standards. The government had a policy about 508 accessibility compatibility; it had to be 100%. I also did search and rescue and was certified on multiple small boats and boarding team. The tools I learned in the military cannot be learned anywhere else it was one of the best choices I have made.
My other life is playing bass guitar, mountain biking, beaches, and spending time with my family and friends. I grew up in music, rock music. I spent the late 90s organizing concerts and outdoor multi-stage events in the Worcester, MA area. I even worked at a Boston radio station’s morning show during my senior year of high school.

Thank you for stopping by please check back often or add my RSS to your reader. I will post an article a week on search engine optimization, search engine marketing, web design, web standards, pay per click (PPC), and anything else I feel good enough about to give an expert opinion on.

I do attend the networking groups in an around Boston, Worcester, and Providence.

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