10 Google Analytics Reports You Need to Have

10 Google Analytics Reports You Need to Have

Jun 16, 2011 | 28 Comments

Google Analytics is a free solution but that doesn’t mean you cannot have great reports that speak the truth about your customers and your marketing portfolio. There are two buckets that makes Google Analytics a true enterprise solution: Custom Reports and Segmentation. I am highlighting the top 10 reports I find to be a must-have […]

Micro Marketing Strategy

Micro Marketing Strategy

Jun 14, 2011 | No Comments

Power of Micro Conversion Micro conversions are those smaller goals you have setup in Google Analytics or within Salesforce to track product information downloads and requests. Micro conversions can be defined as any visitor action that is performed that is of lesser value than the largest goal. Macro Conversion > Sales Micro Conversion > Product […]