Relative Click-Through-Rate (CTR)

Relative Click-Through-Rate (CTR)

May 31, 2011 | 5 Comments

The competitive measurement metric for landing page quality and success Relative Click-Through-Rate (CTR) or (R-CTR) is a measurement of how your ads are performing on a display network in comparison to the other advertisers that are appearing on the same websites or targeted placements. The Relative CTR value is obtained by dividing your CTR by […]

Internet Marketing Review

Internet Marketing Review

May 28, 2011 | No Comments

The Internet Marketing Review is a review of some of the best things I have explored over the past month. Categories can change month-to-month depending on what I find to be interesting or inspiring. Why do all this when there are 1000’s of others with large reader bases? I’ll follow that up with a few […]